[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mfeigl.cz\/proc-nejsou-reklamni-tuzky-tak-caste-jako-propisky\/#Article","mainEntityOfPage":"https:\/\/www.mfeigl.cz\/proc-nejsou-reklamni-tuzky-tak-caste-jako-propisky\/","headline":"Pro\u010d nejsou reklamn\u00ed tu\u017eky tak \u010dast\u00e9 jako propisky","name":"Pro\u010d nejsou reklamn\u00ed tu\u017eky tak \u010dast\u00e9 jako propisky","description":"Jedn\u00edm ze zp\u016fsob\u016f marketingu, kter\u00fd mnoh\u00e9 firmy provozuj\u00ed, je i rozd\u00e1v\u00e1n\u00ed \u010di prodej nejr\u016fzn\u011bj\u0161\u00edch propaga\u010dn\u00edch p\u0159edm\u011bt\u016f. Obvykle se jedn\u00e1 o mal\u00e9 drobnosti s n\u00edzk\u00fdmi v\u00fdrobn\u00edmi n\u00e1klady, kter\u00e9 v\u0161ak mohou b\u00fdt u\u017eite\u010dn\u00e9, nap\u0159\u00edklad kl\u00ed\u010denky \u010di flash disky. Av\u0161ak najdou se i takov\u00e9, o kter\u00fdch bychom si mohli myslet, \u017ee budou \u010dast\u00e9, a p\u0159itom tomu tak ani zdaleka nen\u00ed. P\u0159\u00edkladem zde mohou b\u00fdt reklamn\u00ed tu\u017eky Promodarky.cz. A\u010dkoliv propisky s logem nejr\u016fzn\u011bj\u0161\u00edch firem najdeme prakticky na ka\u017ed\u00e9m rohu, u oby\u010dejn\u00fdch tu\u017eek tomu tak nen\u00ed. A to i p\u0159esto, \u017ee jsou v\u00fdrobn\u00ed n\u00e1klady na tu\u017eku mnohem ni\u017e\u0161\u00ed. To se m\u016f\u017ee zd\u00e1t kontraproduktivn\u00ed, ov\u0161em jen","datePublished":"2024-03-15","dateModified":"2024-04-15","author":{"@type":"Person","@id":"https:\/\/www.mfeigl.cz\/author\/#Person","name":"","url":"https:\/\/www.mfeigl.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c052e7a73c1efe5fd04a7144e27996a074b623217a764a72d90cb6a084de021?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c052e7a73c1efe5fd04a7144e27996a074b623217a764a72d90cb6a084de021?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mfeigl.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mfeigl.cz\/wp-content\/uploads\/fleshka1_2.png","url":"https:\/\/www.mfeigl.cz\/wp-content\/uploads\/fleshka1_2.png","height":0,"width":0},"url":"https:\/\/www.mfeigl.cz\/proc-nejsou-reklamni-tuzky-tak-caste-jako-propisky\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":440,"articleBody":"   Jedn\u00edm ze zp\u016fsob\u016f marketingu, kter\u00fd mnoh\u00e9 firmy provozuj\u00ed, je i rozd\u00e1v\u00e1n\u00ed \u010di prodej nejr\u016fzn\u011bj\u0161\u00edch propaga\u010dn\u00edch p\u0159edm\u011bt\u016f. Obvykle se jedn\u00e1 o mal\u00e9 drobnosti s n\u00edzk\u00fdmi v\u00fdrobn\u00edmi n\u00e1klady, kter\u00e9 v\u0161ak mohou b\u00fdt u\u017eite\u010dn\u00e9, nap\u0159\u00edklad kl\u00ed\u010denky \u010di flash disky. Av\u0161ak najdou se i takov\u00e9, o kter\u00fdch bychom si mohli myslet, \u017ee budou \u010dast\u00e9, a p\u0159itom tomu tak ani zdaleka nen\u00ed. P\u0159\u00edkladem zde mohou b\u00fdt reklamn\u00ed tu\u017eky Promodarky.cz. A\u010dkoliv propisky s logem nejr\u016fzn\u011bj\u0161\u00edch firem najdeme prakticky na ka\u017ed\u00e9m rohu, u oby\u010dejn\u00fdch tu\u017eek tomu tak nen\u00ed. A to i p\u0159esto, \u017ee jsou v\u00fdrobn\u00ed n\u00e1klady na tu\u017eku mnohem ni\u017e\u0161\u00ed. To se m\u016f\u017ee zd\u00e1t kontraproduktivn\u00ed, ov\u0161em jen do chv\u00edle, ne\u017e si uv\u011bdom\u00edme, \u017ee i zde mus\u00edme balancovat n\u00e1klady s efektivitou a c\u00edlem, kter\u00e9ho chceme dos\u00e1hnout.T\u00edm je v tomto p\u0159\u00edpad\u011b propagace firmy. To je koneckonc\u016f d\u016fvod, pro\u010d je na p\u0159edm\u011btu jej\u00ed logo nati\u0161t\u011bno. Ov\u0161em zat\u00edmco na propisce z\u016fstane a\u017e do jej\u00edho kompletn\u00edho vyps\u00e1n\u00ed a i pot\u00e9, u tu\u017eky se postupn\u011b, jak ji vypisujeme a o\u0159ez\u00e1v\u00e1me, ztr\u00e1c\u00ed. Nakonec pak nen\u00ed vid\u011bt, odkud vlastn\u011b je, nato\u017e co m\u00e1 propagovat. A to je n\u011bco, \u010demu se chce firma vyhnout. Z\u00e1kladem toti\u017e je, aby \u010dlov\u011bk jm\u00e9no on\u00e9 firmy vid\u011bl v\u017edy, kdy\u017e onen p\u0159edm\u011bt pou\u017eije. To v\u0161ak je\u0161t\u011b nen\u00ed v\u0161e. D\u00e1le je tu fakt, \u017ee naprost\u00e1 v\u011bt\u0161ina z n\u00e1s pou\u017e\u00edv\u00e1 propisku mnohem \u010dast\u011bji, ne\u017e tu\u017eku. A \u010d\u00edm \u010dast\u011bji ji pou\u017e\u00edv\u00e1me, t\u00edm l\u00e9pe pro onu firmu. Je tedy jasn\u00e9, \u017ee budou preferovat p\u0159edm\u011bt, kter\u00fd vyu\u017eijeme tak\u0159ka denn\u011b p\u0159ed t\u00edm, kter\u00fd bude v podstat\u011b le\u017eet zapomenut\u00fd a pou\u017eijeme jej pouze skute\u010dn\u011b jen ob\u010das. Tak\u00e9 nesm\u00edme zapomenout, \u017ee v propisce je mo\u017en\u00e9 vym\u011bnit n\u00e1pl\u0148. Kdy\u017e n\u00e1m dop\u00ed\u0161e, jednodu\u0161e tam d\u00e1me novou a pou\u017e\u00edv\u00e1me ji d\u00e1l. A i to se firm\u00e1m hod\u00ed, nebo\u0165 cht\u011bj\u00ed, abychom ten p\u0159edm\u011bt vyu\u017e\u00edvali co nejd\u00e9le. Rozhodn\u011b tedy nen\u00ed divu, \u017ee up\u0159ednost\u0148uj\u00ed propisky p\u0159ed tu\u017ekami. I kdy\u017e je toti\u017e jejich v\u00fdroba nepatrn\u011b dra\u017e\u0161\u00ed, v dlouhodob\u00e9m horizontu se jim vyplat\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (7 votes)        About devene"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d nejsou reklamn\u00ed tu\u017eky tak \u010dast\u00e9 jako propisky","item":"https:\/\/www.mfeigl.cz\/proc-nejsou-reklamni-tuzky-tak-caste-jako-propisky\/#breadcrumbitem"}]}]